At Mystery Ranch, we respect your right to keep your personal information private. We wrote this Privacy Policy to make sure you understand the type of information we collect, when and from where we collect it, how we use it, who we disclose it to, and finally your rights and choices with respect to it. This information may be collected through Mystery Ranch’s wholesale accounts, MysteryRanch.com and other websites that link to this Privacy Policy, any mobile services offered by Mystery Ranch, and any offline interactions you have with us (our “Services”).

In sum, this Privacy Policy explains: 1) what information Mystery Ranch and its parent, subsidiary, and affiliate companies (collectively, "Mystery Ranch", "we", or "us") collects and why we collect it; 2) how we use this information; 3) who we disclose it to and why and, 4) your rights and choices with respect to this information.

Please read this policy carefully!

What Information We Collect and Why We Collect It

Personal Information

Depending on how you interact with our Services, we may collect your "personal information". Personal information (also referred to as “personal data”) is information that identifies, relates to, describes, or can be associated with an individual. This personal information can include information such as your name, your contact information, your shipping information, and your billing information. We may also collect “non-personal information”, which is information that cannot be directly associated with you. 

Specifically, in the last 12 months, Mystery Ranch has collected the following categories of personal information about you:

• Identity Data (e.g., first name, last name, unique personal identifier, or similar identifier)
• Demographic Data (e.g., age range, gender, and estimated income)
• Contact Data (e.g., billing address, delivery address, email address, phone numbers)
• Transaction Data (e.g., order details, amount charged, payment method, products considered, purchased, returned or exchanged, participation in a discount program)
• Device and Network Data (e.g., internet protocol (“IP”) address, login data, browser type and version, internet connection, time zone setting and location, operating system and platform, logs, other technology on the devices you use to access this Website)
• Account Data (e.g., information to activate and maintain your account, such as account number, account creation date, and last login date)
• Usage Data (e.g., information about how you use our Services, such as data and time of your visit to our Website, clicks, browsing history, and Website traffic data)
• Behavioral and Preference Data (e.g., preferences, tendencies, or interests based on orders made by you, items viewed, feedback or survey responses, and preference data)
• Marketing and Communications Data (e.g., preferences in receiving marketing from us, participate in sweepstakes and other prize competitions, and other communication preferences)
• Audio, Electronic, Visual or Similar Data (e.g., customer experience calls)
• User Content (e.g., content provided or posted by you, such as product reviews, interactions with our customer service and privacy teams, user-generated content (“UGC”) and any other content you provide on our Webpages, social media platforms, in promotional emails or ads, or any other initiatives. We also collect Social Media User Content Data, such as any social media information that you have shared publicly, and comments or messages you share with us.
• Inferences drawn from or created based on any of the information identified above.
• Professional or Employment-Related Information such as employer or associated business, job title, and work email. 

The list provided above also includes Personal Information Categories Listed in the California Customer Records Statute (e.g., name, address, telephone number; some of which may overlap with other categories) as defined under the CCPA. 

We collect personal information from you directly when you provide it to us through your use of MysteryRanch.com (e.g. when you create an account, purchase a product, sign up for our email newsletter, opt-in to receive text messages, leave a review, etc.) or when you call in an order, request or concern to our customer service team and give any personal information over the phone to an employee or contractor of Mystery Ranch. Note: This also applies to individual and bulk custom OEM orders placed through MysteryRanch.com or a call-in order. In addition, we may collect personal information automatically when you use our Services, such as information about your computer or devices you use to access our Services and information about your user activity and browser habits via cookies, web beacons, pixel tags, and other tracking technologies about your online activity, and interaction with our emails and mobile advertisements.

In addition, we may combine the personal information and non-personal information we collect from you with additional information provided by third parties (such as signing up for or linking a Google or Facebook account). While we would never consciously collect or obtain data about our customers in an unethical manner, we will not be held responsible if we inadvertently obtain data from a third-party source that was collected in an unethical manner. However, if we learn that any third-party personal information was collected unethically, we will cease using such data and will take steps to prevent our collecting that personal information again. Please contact a Mystery Ranch customer service representative if you think your personal information was provided to or collected from a third-party in an unethical manner.

Sensitive Personal Information

Mystery Ranch does not ask you to provide, and we do not knowingly collect, any sensitive personal information from you (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership). Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information on or through the Services or otherwise to us. As we do not knowingly collect sensitive personal information, we do not use it for inferring characteristics about you.

Mystery Ranch does not “sell” or “share” sensitive personal information about Californians or other state residents within the meaning of the CCPA and other US privacy laws and does not use sensitive personal information for any purposes that are incompatible with the disclosed purposes for which it was collected or other than those permitted purposes authorized by US privacy law.

Purposes of Collection

The personal information we collect is used to provide, analyze, and improve our services (e.g. process, fulfill, and ship orders, communicate with you about administrative matters, administer your account, respond to customer service and privacy requests, make changes to current orders, facilitate a contest, campaign or promotion, share user content etc.), manage our business operations, comply with a legal matter, fraud prevention, security and asset protection, learn about customer trends and interests, create inference data and customer profiles, personalize digital content and product recommendations, and to conduct marketing across print and digital mediums. If you willingly subscribe ("opt in") to our email and/or text messaging list, we will send you periodic emails and/or texts about a variety of topics including, but not limited to: store events, new products, special sales or promotions, cart reminders, blog content, company updates, employment opportunities, etc. 

We share email activity data with our marketing email provider (Klaviyo) to help them better target our marketing emails to our customers. While our marketing email provider has access to email addresses and email activity and may share bulk/non-specific activity data , no email addresses, specific email actions, or other similar type information are ever shared with other third parties. Should a consumer wish to “opt out” of this sharing, that consumer simply needs to opt out of marketing email from us and will be promptly removed from all email lists. There is an Unsubscribe link in the bottom of each email we send out or you may contact a Mystery Ranch customer service representative. Please note that we do not share text messaging opt-in data and consent with any third parties for their marketing purposes.

Analytics and Digital Tools

Our website also uses third-party analytics tools such as Google Analytics. Please click here for more information about how data is collected and processed in connection with our Google Analytics service: www.google.com/policies/privacy/partners/.

Mystery Ranch and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.

In addition to Google Analytics, we use a number of data collection and advertising platforms and services that help us make informed decisions about our website’s layouts, content, offerings, and advertising. These include, but are not limited to:

• All Google advertising and analytics platforms (e.g. Google Analytics, Google AdWords, DoubleClick, Google Tag Manager, Google Optimize, etc.). These are used to collect data about user behavior on the site and to market to users through paid search and display campaigns. You can explore your options to opt out of Google advertising by clicking here: www.google.com/intl/en/policies/privacy/#infochoices or here: www.google.com/settings/ads/onweb#display_optout.
• Retargeting tools like Google Dynamic Remarketing. These use pixels to track users and enable us to advertise to visitors who have visited the site previously. You can learn about your choices to opt out of these services on the Google link provided above or here: www.adroll.com/about/privacy.
• Affiliate marketing tools like AvantLink. You can learn more about AvantLink and its policies and practices here: www.avantlink.com/privacy-policy.
• Location-driven services for our website and mobile platform provided by such tools as Locally.com. You can learn more about Locally.com and its policies here: www.locally.com/privacy.
• 3rd-party social media management platforms such as Sprout Social. You can learn more about Sprout Social and its policies here: https://sproutsocial.com/privacy-policy.
• Facebook and its advertising and social media platforms. You can learn more about Facebook’s privacy policies and remarketing by clicking here: https://www.facebook.com/about/basics/advertising.
• Search analytics tools like SEMrush. These collect data about the website’s search engine rankings and general comparisons to competitors. Specific metrics include number of website visits, pages visited, backlinks and keyword usage. You can learn about your choices to opt out of SEMrush services by clicking here: https://www.semrush.com/company/legal/privacy-policy.
• Online marketing and automation platforms like the Tadpull Pond. You can learn more about Tadpull and its policies here: https://www.tadpull.com/privacy-policy
• Real-time fraud analysis and location data provided by MaxMind. You can learn more about MaxMind and its practices here: www.maxmind.com/en/privacy_policy.
• Collection, display, and distribution of content provided by Bazaarvoice. You can learn more about Bazaarvoice and its practices here: www.bazaarvoice.com/legal/privacy-policy/.
• Bolt is a supplemental e-commerce checkout platform provided by Bolt Financial, Inc. The Bolt platform addresses the problems retailers face with optimizing conversions, managing hundreds of integrations, and the rising risk of fraud. You can learn more about Bolt and its policies and practices here: www.bolt.com/privacy/.

Note: You can learn about generally opting out of a variety of online advertising services by visiting the following websites:

• http://optout.networkadvertising.org/#/
• http://optout.aboutads.info/#/

Disclosures 

We do not disclose your personal information to service providers, contractors or third parties, except as follows. As stated above and in our Text Messaging Terms below, we do not disclose text messaging opt-in data and consent with any third parties for their marketing purposes.

In the preceding twelve (12) months, we may have disclosed the personal information categories described above to the following service providers, contractors, and third parties: 

• To our affiliates in the course of business;
• To companies that provide services to us or perform functions on our behalf (such as processing credit card payments, taking and fulfilling orders, analytics, advertising and marketing services, providing IT services or project support) and have agreed to use your information only for the purposes we request;
• To our social media partners and online search platforms to help us expand our brand, allow you to interact with us and allow us to provide tailored marketing of our products.
• For us to send offers to our customers on behalf of our affiliated companies and on behalf of other non-affiliated partners;
• When we believe disclosure is necessary to comply with applicable law, legal process, and/or governmental authorities;
• When we believe disclosure is necessary to enforce our privacy policy and other agreements, or to protect our rights, our customers, our property, our employees, or others; and
• If we are involved in a merger, acquisition, bankruptcy, partial or total sale of assets, or other corporate change. 

For reasons mentioned previously in this Privacy Policy, we may disclose de-identified, aggregated, or other non-personal information to parties. 

Sales/Shares and Targeted Advertising 

We do not sell consumers’ personal information for money, or as “sell” or “sale” is defined in US privacy laws.  

We do share personal information with third parties for the purpose of cross-contextual (or interest-based) behavioral advertising (known as “sharing” under the CCPA) or for “targeted advertising” i.e., displaying advertisements to you based on personal information collected or inferred from your activities over time and across nonaffiliated websites, applications, or online services. These entities may use cookies, web beacons, identifiers, and other tracking technologies to collect information about your use of the Services, and other websites, including your IP address and other identifiers, web browser information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to provide a more individual and personalized experience, deliver ads targeted to your interests, analyze and track data, build propensity models, drive interaction, determine the popularity of certain content, and better understand your online activity. We do not knowingly “sell” / “share” (as those terms are defined under the CCPA and other US privacy laws) the personal information of individuals under 16 years of age. 

In the preceding twelve (12) months, Mystery Ranch has “sold” or “shared” (as defined under the CCPA) each of the following categories of personal information to the following third parties: 

• Identity Data, Device or Network Data, and Usage Data to advertising, analytics and marketing partners and social media and online search platforms to better learn about our customers and deliver targeted advertising. 

You may opt out of targeted advertising or “sales” / “shares” (as defined under the CCPA and other US Privacy Laws) by clicking on the Cookie icon on the bottom right-side of our Website, and TOGGLING ON the “Do Not Sell or Share My Personal Information” button. The “Your Privacy Choices” link at the bottom of our Website will also take you directly to this option. 

You may also opt out by visiting our Website with a legally recognized opt-out preference signal (or universal opt-out mechanism (“UOOM”) as defined by the Colorado Privacy Act) enabled, such as the Global Privacy Control (“GPC”). Please note that our processing of the signal may be limited to the specific browser or device that you are using.  

Cookies

We, and our third parties and service providers, may use "cookies," "web beacons," and other similar technologies to collect information in connection with Mystery Ranch services and our advertisements. A "cookie" is a computer file that acts as an identification card for your computer to distinguish your browser from others and enable us to serve you better. For example, we use cookies to save products in your shopping cart while you browse our website and to track the effectiveness of our marketing and advertising campaigns. Similarly, a "web beacon" is a technology that can recognize specific cookies and convey information about that browser. A list of the cookies that we and our third parties and service providers have set on our Website, as well as the different categorizations of each cookie, can be found by clicking on the Cookie icon on the bottom right of our Website.  

Most browsers accept cookies automatically. You may be able to set your browser to reject and/or delete cookies. For instructions, check your browser’s technical information. You may also set your cookie preferences by clicking on the Cookie icon on the bottom-right of our Website. However, bear in mind if you reject or delete cookies then this may disable or interfere with features of Mystery Ranch services offered through MysteryRanch.com or other websites you visit.  

Mobile Site Access and Location Based Services

Mystery Ranch’s Website, our services, and tools can be accessed using a mobile device. This Privacy Policy applies to all such mobile access.

When you access our Website or services using your mobile device, we may receive certain information related to your location and your mobile device. This information allows us to provide you with location-based services, better search results, and other personalized content. You can always opt out of or modify your mobile device’s location services in the settings menu. If you are unsure about how to change or disable your device’s location services, please contact your mobile service carrier or device manufacturer.

Children

Minors Under 13

The online experience, services, and products offered through MysteryRanch.com are not intended for the use of individuals under the age of 13, and we do not knowingly collect information online from individuals under the age of 13.

Minors Over 13

Minors between the ages of 13 and 18 need parental consent to make authorized, legal purchase from MysteryRanch.com or use any of our services. We are not liable if this privilege is abused and we request that parents monitor their children when accessing our website, products, and services.

Links to Third Parties and Social Media

Our website may contain links to third-party online properties. Such third parties have their own policies that govern their collection, use, and disclosure of information. We suggest that you read their privacy policies to learn about their practices.

Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. If you interact with these social media tools through our websites, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to review each social media site’s privacy policies prior to using their services and to adjust your privacy settings on each site according to your individual wishes.

For example, here are links to Facebook, Google (including YouTube), Twitter, LinkedIn, and Instagram’s privacy policies – all companies that Mystery Ranch works with frequently (and provides links to on our website):

• www.facebook.com/about/basics
• www.google.com/policies/privacy
• https://twitter.com/en/privacy
• www.linkedin.com/legal/privacy-policy
• https://vimeo.com/privacy
• https://policy.pinterest.com/en/privacy-policy
• https://help.instagram.com/155833707900388

Keeping Your Personal Information Safe

At Mystery Ranch we understand that a privacy policy is only effective if we abide by the terms we have spelled out. To that end, we have endeavored to institute reasonable and appropriate physical, electronic, and administrative measures to safeguard the security of your personal information. If you feel that your information isn’t safe or that we are not otherwise abiding by our own policies, please contact us immediately (contact information below).

However, when you do communicate with our customer service or privacy representatives via email or social media, these communications may not be encrypted or otherwise protected. For that reason, we ask that you do not include or share sensitive information via these communication channels.

Retention

We plan to retain your personal information only for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law. When we determine that we have no ongoing legitimate business need nor lawful legal ground to process your personal information, we will take steps to delete, anonymize, or aggregate it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will store your personal information until deletion is possible.

Mystery Ranch determines retention based primarily on the type of record being retained. However, because a particular category of personal information may appear in different types of records, each with different retention periods, it may not be possible to specify a universal retention period for each particular category of personal information. Instead, the criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services);
• Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

What’s Changed? Updates to our Privacy Policy.

Mystery Ranch may change our Privacy Policy from time to time. We will post all changes to this webpage and may place a notification on our homepage. If you have provided us with your email address, we may also send you a notice. Unless we obtain your express consent, any significant policy changes will apply only to information collected after the new policy becomes effective. The new policy will not apply to any information collected under any earlier privacy policies. Please check this webpage for updates and changes regularly. As our privacy policies evolve, you will be able to access prior versions here.

Accessibility Statement for MysteryRanch.com

This is an accessibility statement from Mystery Ranch, LTD.

Measures to support accessibility

Mystery Ranch, LTD takes the following measures to ensure accessibility of MysteryRanch.com:

• Appoint an accessibility officer and/or ombudsperson.
• Provide continual accessibility training for our staff.
• Assign clear accessibility goals and responsibilities.
• Employ formal accessibility quality assurance methods.
• We employ a tool called accessiBe to assist with web accessibility. More info can be found here: https://accessibe.com.

Conformance status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. MysteryRanch.com is fully conformant with WCAG 2.1 level AA. Fully conformant means that the content fully conforms to the accessibility standard without any exceptions.

Additional accessibility considerations:

Although our goal is WCAG 2.1 Level AA conformance, we have also applied some Level AAA Success Criteria:

• Images of text are only used for decorative purposes.
• Re-authentication after a session expires does not cause loss of data.

Feedback

We welcome your feedback on the accessibility of MysteryRanch.com. Please let us know if you encounter accessibility barriers on MysteryRanch.com:

• Web Address: https://www.mysteryranch.com/contact

We try to respond to feedback within 2 business days.

Formal complaints

Please contact a customer service representative to file a complaint or inquire further about our web accessibility statement and policies.

• Phone: 833.548.1999
• Web Address: https://www.mysteryranch.com/contact

Formal approval of this accessibility statement

This Accessibility Statement is approved by:

Mystery Ranch, LTD

Marketing Department

Mystery Ranch Text Messaging Terms & Conditions

BY SIGNING UP FOR OUR OPT-IN TEXT MESSAGING SERVICE, YOU AGREE THAT YOU HAVE READ AND UNDERSTOOD, AND AS A CONDITION TO YOUR USE OF OUR TEXT MESSAGING SERVICE, YOU AGREE TO BE BOUND BY, THE FOLLOWING TEXT MESSAGING TERMS OF SERVICES (“Text Messaging Terms”), INCLUDING THE MYSTERY RANCH PRIVACY POLICY. We may modify or cancel the text messaging services or any of its features without notice. To the extent permitted by applicable law, we may also modify these Text Messaging Terms at any time and your continued use of the text messaging service following the effective date of any such changes shall constitute your acceptance of such changes.

Mystery Ranch may send to you text messages (“SMS” or “MMS”, which are collectively referred to as “SMS”) that contain promotions and marketing content, such as new Mystery Ranch products, sales, discounts, and abandoned cart reminders, or other such content (each as a separate “Program” as defined in more detail below). By affirmatively opting into one or more Programs as part of Mystery Ranch’s Text Messaging Service, you expressly consent to receive text messages from Mystery Ranch, including text messages which may utilize or be sent using an automated system, an auto-dialer, an automatic telephone dialing system, and/or other type of system, software, hardware, or machine that may use an automated procedure or process for sending messages, at the mobile telephone number provided at the time of opt-in. You can cancel the text messaging service at any time. Just text "STOP" in response to the text message you received or to the short code. After you send the "STOP" message to us, we will send you a text message to confirm that you have been unsubscribed from that Program. After this, you will no longer receive text messages from us for the Program from which you have unsubscribed. For help or questions, you can reply to the text message with the keyword “HELP” for more assistance, or you can contact us here or at 1-833-548-1999. Carriers are not liable for delayed or undelivered messages.

Message and data rates may apply for any message sent or received in connection with this text messaging service. Message frequency may vary. Consent is not a condition of any purchase with Mystery Ranch.

Program Descriptions

As set forth above, Mystery Ranch may use an auto-dialer and/or related systems to deliver text messages to the mobile telephone number(s) that you provide. Text messaging may include one-time or recurring texts related to, but not limited to, the following programs:

• Marketing and Promotional Programs: By opting into a Mystery Ranch marketing and promotional program, you can expect to receive recurring marketing, promotional, advertising, information and other similar messages regarding products, sales, discounts, abandoned cart reminders, and other offers, in varying frequencies at the number provided when opting in. 

How to Opt In

To opt in to a text messaging Program, please follow the instructions provided by the specific Program you wish to enroll in, such as through online based enrollment forms with opt-in checkboxes, popups on website visits, and completing the sign-up instructions found in the text message received. Upon your request to sign-up to a Program, you will receive two (2) text messages as part of the process confirming your desire to opt-into the Program (first an opt-in request message, and once you have replied “Y” a sign-up confirmation message). You may not enroll if you are under 18 years old.

How to Opt Out

If you do not wish to continue participating in any Program, or no longer agree to these Text Messaging Terms, directly reply to any message received with STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to opt out of any Program at any time. You may receive an additional mobile message confirming your decision to opt out. You understand that the text message Program may not recognize and respond to unsubscribe requests that contain words or phrases other than those set forth above and agree that Mystery Ranch will have no liability for failing to honor such requests. If you are subscribed to multiple Programs, you must separately reply STOP to each message for each Program you wish to unsubscribe. If you want to join again, just sign up as you did the first time and we will start sending text messages to you again.

Message Frequency

Message frequency may vary. To the extent permitted by applicable law, Mystery Ranch reserves the right to alter the frequency of messages sent at any time.

Costs

Message and data rates may apply. Please check with your mobile carrier for details about your pricing plan and the charges for sending and receiving text messages. You are solely responsible for any costs related to or associated with your receipt of text messages. If you have any questions about your text or data plan, please contact your wireless provider.

Data Obtained

Data obtained from you in connection with this text messaging service may include your mobile phone number, your carrier’s name, and the date, time and content of your messages and other information you provide to Mystery Ranch as part of this service or Program. Mystery Ranch may use this information to contact you and provide services you request from Mystery Ranch. Mystery Ranch may also use this information as described in the Program you’ve enrolled in. We will not disclose text messaging opt-in data and consent with any third parties for their marketing purposes.

Text Messaging and Abandon Cart

Mystery Ranch uses cookies to collect information around items you put into your shopping cart including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via text. A cart is considered abandoned after 120 minutes of inactivity/lack of purchase.

Supported Carriers

Not all mobile devices or handsets may be supported and our messages may not be deliverable in all areas. Mystery Ranch and the mobile carriers supported by the Program are not liable for delayed or undelivered messages.

We are able to deliver messages to the following phone carriers: AT&T, Verizon, Sprint, and T-Mobile.