Effective date: April 13th, 2015

At Mystery Ranch, we respect your right to keep your personal information private. We wrote this Privacy Policy to make sure you understand the type of information we collect, when we collect it, how we use it, and finally your rights to access it. This information may be collected through the mail, Mystery Ranch retail store and wholesale accounts, MysteryRanch.com and other websites that link to this Privacy Policy, and any mobile services or applications offered by Mystery Ranch.

In sum, this Privacy Policy explains: 1) what information Mystery Ranch and its parent, subsidiary, and affiliate companies (collectively, "Mystery Ranch", "we", or "us") collects and why we collect it; 2) how we use this information; and, 3) how you can access this information, update it, or correct it.

Please read this policy carefully!

What Information We Collect and Why We Collect It

Personally Identifiable Information ("PII")

Depending on how you interact with our website, we may need to collect "personally identifiable information" ("PII"). This PII can include information such as your name, your contact information, your shipping information, and your billing information (such as credit card account data). We may also collect "non-personally identifiable information" ("Non-PII"), which is information that cannot be directly associated with you.

We collect PII when you provide it to us through your use of MysteryRanch.com (e.g. when you create an account, purchase a product, sign up for our email list, etc.) or when you call in an order to our customer service team and give any personally identifiable information over the phone to an employee or contractor of Mystery Ranch. Note: This also applies to individual backpack purchases and bulk custom OEM orders placed through MysteryRanch.com or a call-in order.

In addition, we may combine the PII and Non-PII we collect from you with additional information provided by third-parties. While we would never consciously collect or obtain data about our customers in an unethical manner, we will not be held responsible if we inadvertently obtain data from a third-party source that was collected in an unethical manner. However, if we learn that any third-party PII was collected unethically, we will cease using such data and will take steps to prevent our collecting that PII again. Please contact a Mystery Ranch customer service representative if you think your PII was provided to or collected from a third-party in an unethical manner.

Finally, we will not collect your PII unless you give us consent to do so in the first place ("opt in"), but if you decide you would like us to stop collecting your PII, simply contact a Mystery Ranch customer service representative. You may also contact a customer service representative to delete your PII from our data servers.

Non-Personally Identifiable Information ("Non-PII")

As we mentioned above, Non-PII is information that cannot be directly associated with you. We automatically collect certain Non-PII when you use Mystery Ranch services. For example, we collect information about the devices you use to connect to our services (such as the IP address of your computer or numeric identifier of your mobile device) and about how you use Mystery Ranch services (such as what time of day you visit our website). Our advertisers and ad servicers may also collect Non-PII outside the Mystery Ranch services to measure the success of our digital advertising campaigns. We use the Non-PII that we collect for a variety of purposes such as to provide and improve Mystery Ranch services, and to analyze and improve our advertising to provide the most relevant messages to our current and potential customers.

If you would like to "opt out" of us collecting and/or sharing this Non-PII, simply contact a Mystery Ranch customer service representative. You may also contact a customer service representative to delete your Non-PII from our data servers.

Why Do We Collect Your PII and Non-PII?

The PII we collect is used to provide, analyze, and improve our services (e.g. process, fulfill, and ship orders, respond to customer service requests, make changes to current orders, etc.) and to conduct marketing across print and digital mediums. If you willingly subscribe ("opt in") to our email list, we will send you periodic emails about a variety of
topics including, but not limited to: store events, new products, special sales, blog content, company updates, employment opportunities, etc.

We share email activity data with our marketing email provider (MailChimp) to help them better target our marketing emails to our customers. While our marketing email provider has access to email addresses and email activity and may share bulk/non-specific activity data (e.g. Non-PII), no email addresses, specific email actions, or other PII are ever shared with other third parties. Should a consumer wish to "opt out" of this sharing, that consumer simply needs to opt out of marketing email from us and will be promptly removed from all email lists. There is an Unsubscribe link in the bottom of each email we send out or you may contact a Mystery Ranch customer service representative.

Note: Mystery Ranch endeavors to only work with third-parties that abide by the U.S.-EU Safe Harbor Framework. More information on the protections this affords you and your PII can be found here: http://export.gov/safeharbor/index.asp.

Analytics and Digital Tools

Our website also uses third-party analytics tools such as Google Analytics. Please click here for more information about how data is collected and processed in connection with our Google Analytics service: http://www.google.com/policies/privacy/partners.

Mystery Ranch and our third-party vendors or partners use analytics data for a variety of purposes such as to improve the design and content of our websites, to help us learn things like what pages are most attractive to all of our visitors and what promotions visitors like to see, and to gauge the success of our advertising campaigns.

In addition to Google Analytics, we use a number of data collection and advertising platforms and services that help us make informed decisions about our website's layouts, content, offerings, and advertising. These include, but are not limited to:

  • All Google advertising and analytics platforms (e.g. Google Analytics, Google AdWords, DoubleClick, Google Tag Manager, etc.). These are used to collect data about user behavior on the site and to market to users through paid search and display campaigns. You can explore your options to "opt out" of Google advertising by clicking here: http://www.google.com/intl/en/policies/privacy/#infochoices.
  • A/B split-testing tools like Optimizely. You can "opt out" of Optimizely remarketing by clicking here: http://www.optimizely.com/opt_out.
  • Retargeting tools like AdRoll and Google Dynamic Remarketing. These use pixels to track users and enable us to advertise to visitors who have visited the site previously. You can learn about your choices to "opt out" of these services on the Google link provided above or here: http://www.adroll.com/about/privacy.
  • Search analytics tools like Moz. These collect data about the website's search engine rankings and general comparisons to competitors. Specific metrics include number of website visits, pages visited, backlinks and keyword usage. You can learn about your choices to "opt out" of Moz services by clicking here: http://moz.com/terms-privacy#privacy.

Note: You can learn about generally "opting out" of a variety of online advertising services by visiting the following websites:

How We Share Information

We do not disclose your PII to third parties, except as follows. In all cases, you will be given notice and an opportunity to decide whether to share you PII ("opt in"):

  • To companies that provide services to us or perform functions on our behalf (such as processing credit card payments or taking orders) and have agreed to use your information only for the purposes we request;
  • For us to send offers to Mystery Ranch customers on behalf of our affiliated companies and on behalf of other non-affiliated partners;
  • To other selected reputable companies, we may disclose your name and postal address (but not your email address or credit card information) so that they can mail you information that may interest you;
  • When we believe disclosure is necessary to comply with applicable law, legal process, and/or governmental authorities;
  • When we believe disclosure is necessary to enforce our privacy policy and other agreements, or to protect our rights, our customers, our property, our employees, or others; and
  • If we are involved in a merger, acquisition, bankruptcy, partial or total sale of assets, or other corporate change.

For reasons mentioned previously in this Privacy Policy, we may disclose de-identified, aggregated, or other Non-PII to third parties.

Your Choices

With your PII and Non-PII, you have the option to change, correct, or delete your information as well as the choice of not hearing from us again. There are several ways you can control our use of your PII and Non-PII in connection with marketing and promotions.

To remove your name from our customer lists.

You can choose to decline communications from us at the point we request your PII. Or, after we have collected your PII, you can choose to stop our communications, or stop us from sharing your information with other companies for their marketing purposes. To exercise any of these options, please either refer to the "opt out" information provided above or contact a Mystery Ranch customer service representative using the contact information below.

To stop email communications.

If you receive email communications from us and want to opt out of receiving such communications in the future, you can click the "Unsubscribe" link at the bottom of the promotional email.

Social Media and the Information You Post

It is your choice whether you want to post your PII to social media or other public platforms (we don't recommend it). Just remember that the information you share about yourself, whether PII or not, in a public open forum will be considered public information for the purposes of this policy. If you don't want it to be public, please don't post it to one of our social channels, on our website, or on third-party social media platforms. We will not be held liable if others use the information you post in an unethical, obscene, or inappropriate way. If you do decide to post your information, be sure to check the privacy policies or terms of use of third-parties prior to posting on their platforms. Contact a Mystery Ranch customer service representative if you are unable to remove PII that you have posted to one of our social channels or website.

Other choices.

Please see below to learn about your choices regarding our use of cookies and interest-based advertising.

Correcting or Updating Your Information

If you would like to request changes to the PII that you have previously provided to us, please contact a Mystery Ranch customer service representative using the contact information below.


We may use "cookies," "web beacons," and other similar technologies to collect information in connection with Mystery Ranch services and our advertisements. A "cookie" is a computer file that acts as an identification card for your computer to distinguish your browser from others and enable us to serve you better. For example, we use cookies to save products in your shopping cart while you browse our website and to track the effectiveness of our marketing and advertising campaigns. Similarly, a "web beacon" is a technology that can recognize specific cookies and convey information about that browser. We do not use these technologies to collect PII.
Most browsers accept cookies automatically. You may be able to set your browser to reject and/or delete cookies. For instructions, check your browser's technical information. However, if you reject or delete cookies then this may disable or interfere with features of Mystery Ranch services offered through MysteryRanch.com or other websites you visit. We recommend that you leave cookies "turned on" so we can offer you a better shopping experience on our sites.

Interest-Based Advertising

We may work with third-party advertising companies that collect and use information about your online activities across sites over time, in order to deliver more relevant advertising when you are using Mystery Ranch services and elsewhere on the Internet. This practice is known as interest-based advertising.

You may visit http://www.aboutads.info/choices/#completed or http://www.networkadvertising.org/choices/#completed to learn more and to opt out of this type of advertising by companies participating in the Digital Advertising Alliance self-regulatory program. We do not operate or control this site, and are not responsible for the opt-out choices available there. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. If you delete, block or otherwise restrict cookies or use a different computer or Internet browser, you may need to renew your opt-out choice.


Minors Under 13

The online experience, services, and products offered through MysteryRanch.com are not intended for the use of individuals under the age of 13, and we do not knowingly collect information online from individuals under the age of 13.

Minors Over 13

Minors between the ages of 13 and 18 need parental consent to purchase from MysteryRanch.com or use any of our services. We are not liable if this privilege is abused and we request that parents monitor their children when accessing our website, products, and services.

Links to Third Parties and Social Media

Our websites may contain links to third-party online properties. Such third parties have their own policies that govern their collection, use, and disclosure of information. We suggest that you read their privacy policies to learn about their practices.

Note: Mystery Ranch endeavors to only work with third-parties that abide by the U.S.-EU Safe Harbor Framework. More information on the protections this affords you and your PII can be found here: http://export.gov/safeharbor/index.asp.

Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. If you interact with these social media tools through our websites, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to review each social media site's privacy policies prior to using their services and to adjust your privacy settings on each site according to your individual wishes.

For example, here are links to Facebook and Google's privacy, both companies that Mystery Ranch works with frequently (and provides links to on our website):

Keeping Your PII Safe

At Mystery Ranch we understand that a privacy policy is only good if we abide by the terms we have spelled out. To that end, we have endeavored to institute reasonable and appropriate physical, electronic, and administrative measures to safeguard the security of your personal information. If you feel that your information isn't safe or that we are not otherwise abiding by our own policies, please contact us immediately (contact information below).

However, when you do communicate with our customer service representatives via email or social media, these communications may not be encrypted or otherwise protected. For that reason, we ask that you do not include or share sensitive information via these communication channels.

What's Changed? Updates to our Privacy Policy.

Mystery Ranch may change our privacy policy from time to time. We will post all changes to this webpage and place a notification on our homepage. If you have provided us with your email address, we will also send you a notice. Unless we obtain your express consent, any significant policy changes will apply only to information collected after the new policy becomes effective. The new policy will not apply to any information collected under any earlier privacy policies. Please check this webpage for updates and changes regularly. As our privacy policies evolve, you will be able to access prior versions here.

Contact Us

If you have any questions about this Privacy Policy, you can email, write, or call us. If you email us, you will receive an automated receipt confirming we received your inquiry. A real, live human will make every effort to respond within 2 business days of the date you submitted your inquiry.

Mystery Ranch
1750 Evergreen Drive
Bozeman, MT 59715
Phone: 833.548.1999