Greg Jones

Greg Jones is a wildland firefighter, photographer, and advisor whose work is rooted in understanding complex systems—people, law, weather, leadership, and risk—under pressure. Raised in farming and ranching communities across southern Alberta and interacting with the challenges he developed, along and with farmers and ranchers while serving, helped shape his understanding and study. He started researching and learning about these systems in the field by observing the work of others and the risks they face. Greg has a background in the Canadian military and emergency response. He is the founder of the Wildland Firefighter’s Foundation. Greg is driven by the power of stories and the need to create change through them. As a lead advisor, he has supported fire departments, wildfire management teams, and community leaders in building resilience. He encourages others to stay grounded, to learn from experience, and to take action.